Social Entrepreneurs | Heroes Economy | Social Entrepreneurs - The Business Solution to Poverty

Social Entrepreneurs – The Business Solution to Poverty [VIDEO]

13 Dec 2013, Posted by Leesa in Video

Learn about a new ground-breaking approach to solving poverty – The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, offers a bold and brilliant new market-based approach to end global poverty.

In this video, you’ll learn:

How nearly three billion people living on $2 a day are not just the world’s greatest challenge—they represent an extraordinary market opportunity.

How to start from scratch to create innovative products and services tailored for the very poor using Zero-Based Design.

The single most important piece of advice when it comes to building a social enterprise for the BoP customers – to have a thorough understanding of what they really want and need and driven by what Polak and Warwick call “the ruthless pursuit of affordability.”

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